The Various Artists

About

The Various Artists – Creative Agency. VA is an experienced creative team helping regionally based organisations succeed across brand, digital, content and marketing. Since 2010, they have been helping organisations grow their audience and client base.

I worked at The Various Artists (VA) as their Studio Support Coordinator from June 2022 – October 2024. My role was created to support the internal team with a wide range of client projects across Web, Graphic Design, Social Media, Digital Marketing and Analytics/Reporting.

Key Clients

  • Caloundra City Private School
  • Matthew Flinders Anglican College
  • Sunshine & Sons
  • Nil Desperandum
  • Sunshine Coast Council | Horizon Festival
  • Visit Hughenden
  • Festival of Outback Skies
  • Sunshine Coast Open House
  • P&E Law
  • SSRG
  • Snowscene
  • World Surfaris
  • The Booking Box
  • Coastal Cruises Mooloolaba
  • Generation Innovation
  • IJS Productions
  • Aussie Timesheets
  • Haus of Rattan
  • Noosa Festival of Surfing 2023
  • Byron Bay Festival of Surfing 2022-2023
  • Brewfest 2023
  • MRWED
  • Osana Therapy
  • Visit Yandina
  • Countryside Realty Noosa
  • Integrale Homes
  • Bould Move
  • Mind Medicine Australia
  • Sunshine Coast Regional Jobs Committee
  • Aspect Entertainment – Midnight Musical & Reel World Financial
  • Dig-In
  • Helimods
  • Outdoor Living
  • REP Merch

Scope of Work

  • Website support and content layout
  • Email Marketing Campaigns
  • Social Media & Ads graphics
  • Digital Ad Campaigns support
  • GA4 Analytics and Google Tag Manager
  • Website and Digital Ads Reporting
  • Assist with Graphic Design artwork
  • Research and write website articles
  • Project Management
  • Coordinate Print jobs

Client: Horizon Festival (Sunshine Coast Council)

Project: I assisted the Web team with the design and layout of content across the event website, including the Featured Events page (pictured above).

By pulling together design elements from the print event schedule along with event artwork, I designed an interesting and engaging layout that worked with the creative aesthetic of the event. It was really fun to push the boundaries of the event branding and create layouts that were customised for both mobile and desktop users.

Client: Snowscene

Project: As part of the Digital Marketing team I was given the task of designing new EDM templates when they launched a secondary series promoting their “Sunscene” summer travel service.

I started with the existing Snowscene template design, but cleaned up the layout and added in new elements to bring a summer style and vibrant imagery. This resulted in new enquiries from their existing EDM audience and led to the client investing in a new Sunscene focussed digital ads campaign with our agency.

Client: P&E Law

Project: Graphic design for a series of regular newsletters along with flyers and a retractable banner for events.

Client: Matthew Flinders Anglican College

Project: Website page design and layout setup for several key sections of their website – including long form informational landing pages, and Senior school curriculum and subject selection guides,

Client: Caloundra City Private School

Project: Artwork design for a series of street light banners

Client: Caloundra City Private School & The Booking Box

Project: Artwork design for printed Event & Tour flyers

Client: Countryside Realty Noosa

Project: Artwork design for Digital Newsletters and A5 Promotional Postcards

Client: Open House Sunshine Coast

Project: Design and build the full series of EDMs for their 2024 season, as well as building out the individual event pages on their website.

Client: P&E Law

Project: Design and prepare for print of a series of Corporate documents such as the Capability Statement, including the quoting, ordering and management of the print job with external supplier.

Client: Haus of Rattan

Project: Setup and configuration of the Email Marketing account for the client, along with the content strategy, design and management for their fortnightly EDM series. Paired with prominent signup banners on the website, they quickly grew their email audience and added a strong revenue income through this channel.

Client: Integrale Homes

Project: I setup a new campaign series for the client, to pair with their new Social Media content which was recently taken on by our agency. The series focussed on guiding new leads through the build process journey with Integrale, with the goal of booking a consultation with their Sales team. Part of the process was reviewing and advising on their messaging and copy for the EDMs and then also updating it across their website for consistency.

Client: Matthew Flinders Anglican College

Project: Working with our Graphic Design team, I was responsible for the design of a new plaque (above) to be positioned with the full artwork commissioned for the school. I also assisted our Senior Designer with design and content updates across many of the related documents for this special acknowledgment project for the school.